About Us - Our Staff

Rich Sokol, CEO

Originally from New Jersey and N Miami Beach, FL, Rich has lived in several places, including London and Israel.  He is a graduate of the Harvard Business School and has an undergraduate degree in economics from Yale.


Rich founded Personicare Healthcare Network to establish Colorado's premier injury recovery network that is patient-focused.

Rich, his wife and two daughters live in Denver Tech Center (DTC).

When Rich isn't helping his daughters with their math homework, they can be found watching Denver Nuggets basketball games.

Marty McGraw, COO

Originally from Minnesota, Marty obtained his undergraduate degree in Wisconsin and subsequently, his MBA from the University of Colorado at Denver.


Prior to taking his role with Personicare, he spent 10 years in the insurance industry, initially as an underwriter, but the vast majority of his time in claims and claims management.


Marty joined Personicare on a part-time basis in 2011, but then transitioned to full time in early 2012.


Marty, his wife and three children live in Littleton.  Outside of work, Marty can generally be found at the ballparks coaching or watching his kids play baseball and softball. 

Diana Del La Cruz
Billing & Claims

Diana has worked at Personicare since 2016. Diana does all the billing and helps the COO with the financials of the company.


Before working for Personicare Diana worked as a technician for Veterinary Medicine or 15 years.


She loves animals and loves to bake! 

Gary Bagley
Director of Sales & Marketing

Originally from Ohio, Gary moved to Arizona 8 years ago for sunshine and opportunity. 

Gary has a background in a decade in Sales & Marketing. Gary has experience working in both the health insurance and financial industry. 

Gary has two fur babies at home: Lambo and Gibson.

Sam Lloyd
Marketing Consultant

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Misty Roads
Case Manager

Born and raised in Chicago IL, Misty moved to Colorado in 1996.  She graduated from Travel Agent School in 1998 and obtained her Paralegal Degree In 2012.


Misty has been With Personicare since 2015.


In her free time she enjoys attending concerts and loves attending Colorado Mammoth Lacrosse games with her son.

Tina Christian
Case Manager

Tina is a Colorado native and has been with Personicare since 2018.  Her previous background includes Medical Assistant and then Practice Manager for an Integrated Clinic in Denver for 20 years.


In the practice, she oversaw many different modalities including internal medicine, chiropractic, massage therapy, physical therapy, cardiology, GYN, Podiatry and Dermatology.


In her spare time she enjoys being outdoors camping, fishing, and BBQ;s with friends.

Debra Flynn
Case Manager

Debbie was born and raised in New York and worked many years as an executive assistant in Manhattan and New Jersey. After raising her three children, she moved to Colorado and became a vet tech and worked for years at an animal ER.


Eventually, she returned to the business world. She has been part of the Personicare team since 2016 as a case manager.

Tel: 602-455-1130  |  Fax: 602-483-1677

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