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About Us - Our Staff

Rich Sokol, CEO

Originally from New Jersey and N Miami Beach, FL, Rich has lived in several places, including London and Israel.  He is a graduate of Harvard Business School and has an undergraduate degree in economics from Yale.


Rich founded Personicare Healthcare Network/AZ Healthcare Network to establish Colorado's premier injury recovery network that is patient-focused.

Rich, his wife, and two daughters live in Denver Tech Center (DTC).

When Rich isn't helping his daughters with their math homework, they can be found watching Denver Nuggets basketball games.

Marty McGraw, COO

Originally from Minnesota, Marty obtained his undergraduate degree in Wisconsin and subsequently, his MBA from the University of Colorado at Denver.


Prior to taking his role with Personicare/AZ Healthcare Network, he spent 10 years in the insurance industry, initially as an underwriter, but the vast majority of his time in claims and claims management.


Marty joined Personicare/AZ Healthcare Network on a part-time basis in 2011, but then transitioned to full time in early 2012.


Marty, his wife, and three children live in Littleton.  Outside of work, Marty can generally be found at the ballparks coaching or watching his kids play baseball and softball. 

Misty Roads
Regional Director

Born and raised in Chicago IL, Misty moved to Colorado in 1996.  She graduated from Travel Agent School in 1998 and obtained her Paralegal Degree In 2012.


Misty has been With Personicare/AZ Healthcare Network since 2015.

In her free time she enjoys attending concerts and loves attending Colorado Mammoth Lacrosse games with her son.

Cicley Cass
Billing & Claims

Cicley has been with Personicare since June 2019.  She started out as our part-time documents manager while teaching full-time in a local public school.  Cicley decided to leave public education and was recently promoted to be our full-time bookkeeper.

Cicley dedicated 20 years of her life to working in public education. Previously, she was a family advocate at the Department Of Human Services. Her skill set and her dedication to people and the community is why we are so excited to have her as part of the Personicare team!

Cicley is a Colorado native and enjoys everything about Colorado (even our quirky weather!). When Cicley is not working she enjoys spending time with her husband, 3 children, and fur babies. She can be found enjoying the great outdoors, dancing, art, and travel. Cicley is also an avid football fan and always makes game-day feasts on football Sundays!

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