About Us - Our Staff

Rich Sokol, CEO

Originally from New Jersey and N Miami Beach, FL, Rich has lived in several places, including London and Israel.  He is a graduate of Harvard Business School and has an undergraduate degree in economics from Yale.


Rich founded Personicare Healthcare Network/AZ Healthcare Network to establish Colorado's premier injury recovery network that is patient-focused.

Rich, his wife, and two daughters live in Denver Tech Center (DTC).

When Rich isn't helping his daughters with their math homework, they can be found watching Denver Nuggets basketball games.

Marty McGraw, COO

Originally from Minnesota, Marty obtained his undergraduate degree in Wisconsin and subsequently, his MBA from the University of Colorado at Denver.


Prior to taking his role with Personicare/AZ Healthcare Network, he spent 10 years in the insurance industry, initially as an underwriter, but the vast majority of his time in claims and claims management.


Marty joined Personicare/AZ Healthcare Network on a part-time basis in 2011, but then transitioned to full time in early 2012.


Marty, his wife, and three children live in Littleton.  Outside of work, Marty can generally be found at the ballparks coaching or watching his kids play baseball and softball. 

Misty Roads
Regional Director

Born and raised in Chicago IL, Misty moved to Colorado in 1996.  She graduated from Travel Agent School in 1998 and obtained her Paralegal Degree In 2012.


Misty has been With Personicare/AZ Healthcare Network since 2015.

In her free time she enjoys attending concerts and loves attending Colorado Mammoth Lacrosse games with her son.

Michielle Lee
Billing & Claims

Michielle was born in Colorado and moved to Arizona when she was 18.

She has been working in the Medical and Accounting field for 11 years in positions ranging from Executive Assistant to Accounts Receivable and Payable representative.

Michielle loves spending time with her family.  She lives with her husband and three children in Lakewood.

Tina Christian
Case Manager

Tina is a Colorado native and has been with Personicare/AZ Healthcare Network since 2018.  Her previous background includes Medical Assistant and then a Practice Manager for an Integrated Clinic in Denver for 20 years.


In the practice, she oversaw many different modalities including internal medicine, chiropractic, massage therapy, physical therapy, cardiology, GYN, Podiatry, and Dermatology.


In her spare time, she enjoys being outdoors camping, fishing, and BBQs with friends.

Brenda Tolin
Case Manager

Picture and Bio to come...